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GIS Southwest's
marketing solutions can answer your most important marketing
questions:
- Who
and where are my existing customers?
- Who
and where are my potential customers?
- Where
are the holes in my market in terms of product,
service, class, or geography?
- How
successfully have I penetrated the market?
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- Who
should be the focus of my direct marketing campaign?
- Where
are the best sites for facility expansion?
- Are
my sales and service territories staffed correctly
and well-managed geographically?
- Where
are my competitors?
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With
GIS Southwest's technical expertise, the following services help
increase your market share and customer knowledge:
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Market
Potential Analysis- find opportunities for
extension of your market
Trade
Area Definition- use drive time analysis for the
most accurate trade area definition.
Demographic
Profiling- pinpoint who and where your customers
are.
Lifestyle
Segmentation- understand and target your key
customers through profiling.
Competitive
Analysis- locate potential competitors and their
customers.
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Site
Selection- optimize new site decisions with analytical
tools.
Drive Time
Analysis- analyze realistic travel patterns, including
effects of traffic and geographic barriers.
Last
update - Aug-2001
Copyright (c) 2000 GIS Southwest, Inc.
Develop by LocTec India |
